Supalai is confident that the economy in 2018 will drive the real estate business to grow by 5-10%, moving forward with the 'Sustainable Growth 2018' strategy, preparing to launch 35 new projects worth 40 billion baht.

 

       Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, believes that in 2018, the overall economy is expected to grow better than in the past due to increased exports and tourism. Meanwhile, interest rates remain stable, and the ongoing investment in large-scale government projects is leading to a recovery in consumer demand, encouraging home purchases. This is beneficial for the real estate business, which is projected to grow by about 5-10% this year.

       In terms of the real estate market in provincial areas, demand continues to be strong. The high-end real estate market is expected to see intensified competition, particularly with the introduction of innovations and technologies in production to meet the housing demands of the 4.0 era.

       For the business plan in 2018, Supalai will adopt the 'Sustainable Growth 2018' concept to prepare for entering the 4.0 real estate era, focusing on sustainable growth through the development of major projects under the name 'Supalai Icon' worth over 17-20 billion baht, creating new house designs under a new brand, promoting sales through online media, opening markets for investment abroad, and establishing internal systems to collect data for improving customer service.

       This year, the company aims to launch 35 new projects with a total value of over 40 billion baht, consisting of 30 horizontal projects and 5 condominiums, with a land acquisition budget of 9 billion baht. The company targets sales of 33 billion baht and aims for revenue of approximately 26 billion baht. Overall, the company aims for a growth rate of about 15-20% per year.